Company Marketing in Lagos Life
Are flyers, radio and social media worth it for your Lagos Life company? ROI and break-even profit for each marketing boost.
Your Company app offers three marketing boosts. Here is what each costs and when it pays off.
| Boost | Effect | Cost | Break-even nightly profit |
|---|---|---|---|
| Flyers | +20% for 1 night | ₦2,000 | ₦10,000 |
| Radio | +35% for 2 nights | ₦10,000 | ₦14,286 |
| Social media | +60% for 3 nights | ₦50,000 | ₦27,778 |
How we worked it out
We assume the percentage boost applies to your nightly profit on each boosted night. The game does not state this, so treat the table as an estimate. Break-even nightly profit is the cost divided by the total boost (boost percent times nights).
What it means at ₦4,256 a night
That is the only profit figure we have, from an Ikorodu food spot. At that level, none of the three boosts pays for itself. Radio, for example, adds about ₦2,979 against a ₦10,000 cost.
When marketing makes sense
Marketing becomes worth it when your company is earning well above the break-even figure. Bigger locations such as Victoria Island or Banana Island are marked as earning more, so a boost is more likely to pay there. We have not verified how much more.
Do the sum on your own company
Type your own nightly profit into the business calculator. It shows the ROI of each boost at your level. Do this before spending anything.
Frequently asked questions
Is radio marketing worth it in Lagos Life?
Only if your nightly profit is above about ₦14,286. At ₦4,256 a night it costs ₦10,000 and adds about ₦2,979.
Last verified: . Numbers come from in-game screens and can change when the game updates.
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